"Life as design is about creating and inspiring"
I’m a multidisciplinary designer with a background in journalism, and over a decade of experience in creative direction, UX/UI design, and visual storytelling. My approach blends strategic thinking, conceptual creativity and user-centered design to build digital experiences that not only look good, but communicate clearly and work meaningfully. From global campaigns for brands like Google and Vodafone, to product and growth strategies for companies in tech, sustainability, and lifestyle, I’ve helped teams align business goals with user needs—transforming complex challenges into accessible and engaging solutions. I design with curiosity, lead with empathy, and thrive in collaborative, cross-functional environments. Whether I'm shaping a product vision, defining a brand system, or building a design language, my goal is always the same: to create clarity, consistency, and connection through design.
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