Equilibria - coaching and consulting solutions

Landing Page & Google Ads - Lead Acquisition

This use case focuses on performance-driven UX/UI design. The landing page was created to support a lead generation strategy through Google Ads campaigns, with an emphasis on conversion rate optimization (CRO). I applied a mobile-first layout and built a visual hierarchy that guides users from attention to action through persuasive copy, scannable sections, and strategic CTAs.

The design process included user flow mapping, layout testing, and visual refinement through A/B testing. I embedded a custom form optimized for lead submission, added trust indicators, and simplified navigation to reduce drop-off. Results showed a significant increase in qualified leads and reduced bounce rate, proving the effectiveness of the UX decisions and ad-to-page alignment.