Rock & Clouds – Sustainable Clothing Brand

UI/UX Design

Rock & Clouds is a UX-driven brand concept and digital platform designed for a sustainable fashion startup. The project began with deep user research and persona development focused on eco-conscious consumers seeking transparency, quality and flexibility in their shopping experience. I conducted a competitive analysis and mapped the information architecture to define the optimal content hierarchy for storytelling and product exploration.

The UX/UI design included the full eCommerce experience: landing pages with brand narrative, a theme-based catalog, and a modular product customizer that lets users configure items for adventure, urban or hybrid lifestyles. I designed key user flows such as onboarding, collection navigation, sustainability tags, and checkout. The design system was built in Figma using atomic principles with a focus on mobile-first responsiveness, accessibility (WCAG), and scalable UI components. The brand identity and interface reflect natural textures, minimalist typography and a clean, conscious aesthetic aligned with the product values.