About the project: AI designed high-impact campaign visuals for Wella, balancing brand aesthetics with cross-channel consistency. Deliverables spanned digital, social and e-commerce assets under tight creative timelines.
Challenge:Campaigns had to meet strict brand guidelines while standing out across multiple platforms, with rapid iteration cycles and international approval workflows.
Process: I created key visuals, infographics, brochures, and web assets using a streamlined system in Figma & Adobe Creative Suite. I coordinated feedback rounds and QA to ensure design quality and compliance across all deliverables.
Results:
Bestmedia
2020
Art Direction, Visual Campaign Execution
International