Gyro (Dentsu) - Global Network Agency

UX & Campaign Designer

About the project: At Gyro Madrid (Dentsu), I designed digital campaigns for Vodafone, AECC, IQOS, and more—crafting experiences that balanced regulation, empathy, and performance. Projects spanned emails, landing pages, banners, apps, and live-stream visuals.

Challenge: Each brand needed a modular, accessible, and scalable system that aligned with strict guidelines while delivering emotional impact and measurable results.

Process: I built narrative pillars with creative and product teams, created Figma systems for multichannel assets, and implemented localization and compliance best practices. Final designs were tested across devices and accessibility standards.

Results:

+25% average engagement (Vodafone & WCRD)

+10,000 shares for WCRD campaign

+15% onboarding and retention uplift in SanDisk/WD App

IQOS materials passed compliance in all regions

Internal praise for unifying UX, branding, and emotional impact