Modular Home - Prefab Housing / Construction
Marketing Strategist

Marketing Strategy, Branding, UX/UI,

About the project: Modular Home designs sustainable prefab housing, but their website didn’t reflect their innovative model or connect with their audience. The goal was to build a digital presence that educates, inspires, and converts.

Challenge:The previous site lacked clarity, storytelling, and conversion paths. Poor SEO and UX gaps led to trust and performance issues. The goal was to improve navigation, brand positioning, and lead generation.

Process: I led UX research (personas, flows, content maps) and redesigned the site in WordPress using Elementor and reusable Friday-style components. I added storytelling visuals, interactive lead forms, and tracked user behavior via GA4 and GTM for data-led optimization.

Results:

+40% increase in qualified leads

+30% organic traffic growth

ROI achieved in 3 months

Positive feedback from internal stakeholders